Tag Archives: hospitals

What hospitals need in the age of consumerism: guerrilla marketing

There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More »

Top medic says pressures at hospitals are not just for Christmas

The Clinical Medical Director at Cork University Hospital says it is inconceivable to think that health care staff would be granted extended leave over the Christmas period. Dr Mike O’Connor was speaking on RTE radio following comments from the Taoiseach, Leo Varadkar, who called on the Health Service Executive to “properly manage and deploy” resources in… Read More »

At the Beverly Hills HIT Summit, CIO Tracy Donegan Shares the Story of Her Los Angeles Hospital’s Up-From-the-Ground IT Development

In many ways, emergency physicians across the country are at the front lines of the battle against opioid abuse and addiction, as patients who are abusing or addicted to opioids are frequent users of emergency care. The ED is often a hospital “entry point” for addicted patients, who present in the ED asking for prescription… Read More »